The Women's Super League (WSL) in rugby league is on the rise, but there are challenges to overcome if it's to truly flourish. Wigan's recent dominance and the emergence of high-profile coaches like Denis Betts are positive signs, but the league faces issues with competitiveness, professionalism, and marketing.
The Dominance of Wigan
Wigan's success last season was remarkable, winning the Challenge Cup, League Leaders Shield, and Women's Super League title. This triumph was led by Betts, a former player who has brought his expertise to the women's game. His influence has attracted international players like Kelsey Gentles and Bethan Dainton, who are drawn to the opportunity to work with him.
The Challenge of Competitiveness
However, the league's competitiveness is a concern. Top clubs with international players dominate, winning by large margins over amateur and teenage players in the bottom half. This disparity is a barrier to engagement and attendance, as Paige Travis of St Helens points out. The 70-0 games are not attracting new fans, and players themselves are not motivated by such lopsided matches.
The Need for a Tighter Format
To address this, the WSL is experimenting with a new format. After seven rounds, the top four teams will play each other home and away, followed by a shortened playoff system. This approach, inspired by the NRLW, could improve the quality of games and prepare the league for the World Cup. Travis suggests a six-team Super League, which would create a tighter competition and attract more interest.
The Power of Double Headers
The WSL has the potential to draw larger crowds by hosting double headers with men's games. The upcoming Challenge Cup final at Wembley is expected to be the largest women's club game in the UK, showcasing the league's ability to attract a wider audience.
Marketing and Professionalism
To truly grow the WSL, marketing players and the league itself is crucial. The WSL attracts players from diverse backgrounds, including army medical officers and Gladiators. Players like Kaiya Glynn and Ella Donnelly, who reached the semi-finals of Gladiators, can help the league reach new audiences. However, only half of the clubs currently pay players, which is a significant barrier to professionalism and a more equal playing field.
The Path to Professionalism
Raising the league's profile and moving towards full professionalism is essential. Gentles emphasizes that it's about more than just money; it's about a professional mindset and off-field improvements. The WSL is making strides with better facilities and training, but there's still a long way to go. The goal is to ensure that players can make a living from the sport, allowing younger girls to pursue rugby as a career.
In conclusion, the WSL has the potential to become a thriving and competitive league, but it requires a focus on competitiveness, professionalism, and marketing. By addressing these challenges, the WSL can create a sustainable and engaging environment for players and fans alike.
